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CPD-APPROVED BY THE MARKETING ASSOCIATION OF SOUTH AFRICA

YOUR CHEAT FOR ADVERTISING

A practical course for students, early-career advertising professionals, and marketers who want to collaborate, and contribute with confidence.

Learn how advertising really works before you’re expected to deliver it.

AdSuccess: Your cheatsheet for advertising is a practical course for marketing and advertising students, early-career agency people, and clients who work with advertising agencies.

It bridges the gap between college and the advertising agency, and between clients and the agencies they brief.

You’ll learn how to think through advertising problems, write sharper briefs, refine the single-minded proposition, and work with agencies with more clarity and confidence.

Approved for CPD points by the Marketing Association of South Africa.

Enroll in AdSuccess for $300

Download our free guide to:

Master the One-Sentence Brief and refine your single minded proposition.

practical course for advertising professionals

The bridge between College & Agency; and client & agency.

The gap is expensive

AdSuccess is a practical course for advertising professionals who want to understand expectations, speak both languages, and become effective faster.

For early-career advertising professionals moving from college into agency life, and for agency or marketing team members who need to work better across the client-agency relationship.

AdSuccess

Course price: $300

Build practical working fluency across briefs, meetings, feedback rounds, timelines, internal reviews, and client conversations.

  • 10 Modules - 1 year's access
  • 10 exercises to develop brand understanding
  • Personal brand development
  • Glean from an award winning Creative Director with 20+ year's experience

Bridging the gap between college and the advertising agency, and between clients and the agencies they brief.

____ Practical industry foundation

David worked rather quietly in a few offices away from mine but his work spoke more than loudly enough. It soon emerged that he was a superb creative and an original thinker. The kind of guy who makes you say "I wish I thought of that" 
 
Best of all, David constantly delivered outstanding, award-winning ideas without becoming an arrogant creative - which is rare. He's a great guy. 
 
A man who understands ideas and how to build creative relationships within a big team.

__ Grant Codron

I have worked with David across different Agencies and portfolios and he is a wonderful writer and creative leader. He truly understands the needs of a client and cracks concepts quickly and efficiently. He has always been professional and easy to work with - whenever he worked on any of my projects I had a strong sense of calm and confidence that he would get the job done!

____ Terry Unser

David is a warming ray of sunshine in any room. A natural communicator, with a great sense of humour (leaning towards #dadjokes), he is a creative problem solver who always asks what the business problem is you are trying solve. I've worked with David for years on a freelance basis and was so amped to bring him onboard in our ECD / Strategist role at Actuate. Sadly due to the current Corona crisis, we need to de-formalise that arrangement for a while. I can highly recommend David's skills as a strategy sounding board, great writing and conceptualisation, power to simplify and make people (including our audiences) smile. Partner with David - you won't be sorry.

____ Kevin Liebenberg

AdSuccess is approved for CPD points by the Marketing Association of South Africa.

____ Recognised professional development

Become useful faster.

By the end of AdSuccess, you will be better prepared to:

Understand expectations

Know what agencies expect from new team members and what clients need from agency partners.

Sell your best ideas

Create the right environment to sell the work you really want to make; handle objections and close the deal while you're in the meeting. All in one course.

Build your ideal portfolio

Create an exciting portfolio with unique clients that will WOW your next agency, help you to win awards and give you the upper hand in interviews. 

Build credibility earlier

Participate more confidently in meetings, reviews, and feedback conversations.

What you will learn inside AdSuccess

How the agency-client relationship works

Understand the roles, pressures, and expectations on both sides of the table.

How to speak agency and client language

Learn what teams mean when they talk about strategy, creative, feedback, approvals, performance, timelines, and business goals.

Mastering your craft

Learn set etiquette, how to choose directors, how to get your proactive work made, when to close the deal, and how to create ideas that matter.

Master your competition

Create engaging promotions, competitions and activations that give your brand a story. Captivate your audiences and become part of the water-cooler conversations, nationwide. 

How feedback really works

Understand why feedback happens, how to receive it, how and how to defend your work without losing its creative integrity.

How to build professional trust

Become a person they can buy into so they can buy your work. Learn the habits that make people want you in the room, on the email thread, and in the next meeting.

Frequently asked questions

ENROLL IN ADSUCCESS

START WITH A CLEARER UNDERSTANDING OF ADVERTISING

For $300, AdSuccess: Your cheatsheet for advertising gives you a practical foundation for better briefs, better collaboration, and better agency/client conversations.

Not ready to enroll yet?

Download the free guide on writing briefs and refining the single-minded proposition.

Enroll in AdSuccess for $300
Before you go, download our guide to:

Master the one-sentence brief and refine your single minded proposition. It's free!